Times have changed indeed. A woman, traditionally known to be fond of diamonds, no longer waits for the man of her life to gift her with a diamond wedding ring. She simply walks in to her favorite up-market jewelers’ shop and buys one of the glorious diamond right hand rings that are on display. Today’s woman is fiercely independent, assertive and confident. This otherwise innocuous piece of jewelry helps her to tell the world that she has arrived. Yes, the diamond right hand ring is the latest craze amongst women who may or may not be married, divorced or a mother. She may be a high-flying career woman or a simple homemaker.
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What matters is that she loves diamonds and has the money to pay for it herself.
Over and above the fact that the current trend of wearing diamond right hand rings is making headlines in the fashion circuit, what is so special about the right hand ring? In what way is the right hand diamond ring different from the traditional rings that one normally wears on the left hand ring finger?
- Also called cocktail rings or dress rings, diamond right hand rings bear no resemblance to the conventional diamond eternity ring or a diamond-studded engagement ring. The ring settings are different – in swirls or ornamental cascades that usually cover the band.
- This type of ring is increasingly worn by men too.
- The diamond ring settings in this type of ring are done using smaller stones rather than a single large gem. The bands are often made from high grade yellow gold though platinum is the most preferred metal.
With so much noise being made with right hand rings, is the market down for some traditional varieties like the much-loved vintage engagement ring? The good news is that you can still buy such priceless pieces from online auction stores or even at pawn shops, in case you have not been lucky enough to be gifted with one such, by a grandparent or an old aunt in the family.
What about unique wedding rings? How can you make your wedding ring one of a kind? The best way to go about it is to design one. You can easily do this, if you visit a couple of online venues and pick up some important cues from the plethora of designs on display. If you are tight on budget, you can always economize on the gem you use. Replace the diamond with something which is trendier like a sapphire or amethyst. To add more uniqueness, have an inscription of the date and your name on the ring!
For those on a tight budget you can conveniently buy really cheap engagement rings from online merchants. Some jewelers hold year-end sale, when prices are slashed substantially.
There was a time not long ago, when women hardly had the opportunity to choose her diamond wedding ring herself. It was the man in her life who bought it for her, though she might have expressed her preference for the ring settings and so on. Even when the woman had the time, inclination and the money power to buy such jewelry for herself, she dreamt of the perfect engagement and wedding when the man would take the box gently out of his coat pocket.
Times have changed. Today many women are opting out of marriage or even if they have tied the knot once, are now single once again. a majority of these women have the budget to splurge, have immaculate tastes and most importantly, would not like to wait for someone to gift them with unique wedding rings! They are saying ‘yes’ to temptation and going for the unique diamond right hand ring.
The diamond industry has quickly recognized the huge potential of this sizeable yet untapped market of independent women with money-power. Today the market for diamond right hand rings is showing double-digit growth as more and more women are opting for the classy and distinctive look of the diamond right hand ring. While the marketing strategy is specifically aimed at the independent woman as the precise target audience, men too have joined the bandwagon and contributing towards the growth of the right hand diamond ring market.
So what is it that makes the right hand ring such a hit? First of all, the diamond right hand ring is different from any vintage engagement ring or even the diamond eternity ring that you have seen. The preferred size of the stones is smaller and the diamond ring settings are done in a more ornate and cascading style, that tends to cover the entire band. Of course, there is no hard and fast rule that the ring cannot contain multiple diamonds. Baguettes, princess and trillion are used to lend their characteristic touch to these rings. Stones like tanzanite, amethyst, peridot and aquamarine are some of the other favorites.
Does this mean that the market for cheap engagement rings is drying up? Not really, because there are still millions who are looking for the special occasion rings that are economical. Even if you are struggling to find something that is ‘cheap’ you can always reduce the effective price of your engagement ring, if you design it yourself, go for a simple gold band without any precious stone setting or if you are keen on stones, buy it separately and ask your local jeweler to set it for you. This way, you can reduce the cost of the ring significantly.











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